E236: Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

Running a food blog for over a million monthly users doesn’t happen overnight—it takes pivots, strategy, and knowing where to focus your time. In this episode, we’re sitting down with Jessica Randhawa of The Forked Spoon, who shares the behind-the-scenes of her journey and how she’s learned to scale without burning out. From outsourcing to experimenting with AI, Jessica gives us a look at what it really takes to grow and evolve as a creator.

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In this episode, you will learn:

How outsourcing to virtual assistants can free you up to focus on projects that actually move the needle
The mindset shifts and pivots that helped Jessica grow to 1M+ users
Why AI and memberships could be the next big wave for food bloggers

About Jessica Randhawa

Over 14 years of professional experience in culinary recipe development, food photography, and food blogging (since 2011). Bachelor of Science in Biology from the University of California, Santa Cruz.

Specializing in creating globally inspired recipes influenced by extensive culinary travel experiences across Asia, Europe, Oceania, and the Americas. Founder and content creator at The Forked Spoon, a trusted resource attracting millions of monthly readers.

image of Jessica Randhawa with a text that reads Outsource Like a CEO: How to Use VAs to Focus on What Actually Matters

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