E131: Building Your Empire by Diversifying Your Brand

In this episode, Christina and Corinne speak with Jennifer Rizzo from Jennifer Rizzo Design Company about how to diversify and expand your brand. They discuss pivoting in the changing of blogging and influencing, and the Kitchen Table Creative Club.

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In this episode, you will learn:

Why you need to consider diversifying your income
How Jennifer diversified her business
Considerations for selling products
What are your follower’s pain points?

About Jennifer Rizzo

Hello, I’m Jennifer Rizzo!

I am an artist, blogger, product designer and free-lance writer with a love of creating and photography. My home, interior design, writing, art, creative projects, styling, and inspired ideas have been featured in over 20 national publications such as Country Living Magazine, Romantic Homes, Artful Blogging, Somerset Home, Belle Inspiration and This Old House. My book Creatively Christmas was published October 14, 2014.

I enjoy interior redesign and real estate staging. I love using what people already have on a budget, and transforming a space. I love a design challenge!… including my own home. My husband says he never comes home to the same house twice.

I am a Michaels Maker, demonstrate craft projects with segments on Chicago’s very own WGN channel 9, and have co-hosted a local tv show with my own craft segment called Crash Course Crafts. You can also find my stencil line through Royal Design Studios.

I teach on-line and in person classes and have spoken at the Haven event and at many other venues. I speak and teach on various topics such as running a small creative business, living a creative lifestyle, staging and decorating you home. And art based topics such as jewelry making, soll sculpting and making your own home decor.

Jennifer’s Website

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