E209: Building Your Digital Empire with Email Funnels
In this episode, we are talking with Tammy Overhoff about the importance of email funnels. Tammy discusses how email funnels can be used for sales and ways to improve them.
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In this episode, you will learn:
- The importance of your opt-in
- Connecting your opt-in to your digital product
- How to get your audience to take the next step in your funnel
About Tammy Overhoff
Tammy Overhoff, a seasoned food blogger and digital product expert, began her journey in 2011 with the Organize Yourself Skinny blog, where she shared her insights on using meal prep and freezer prep to achieve a healthier lifestyle amidst the chaos of work, kids, and life. Since then, Tammy has empowered busy women with the tools and knowledge to lead healthier lives through eBooks, digital guides, and courses.
In 2023, she expanded her business by creating Reset & Flourish, a brand that includes the Reset & Flourish Shop for digital products and the Reset & Flourish Planner, a meal prep and freezer prep membership site. Despite numerous Google algorithm updates and other social media shifts, her food blog remains successful, thanks to her focus on digital products.
With over 13 years of experience in the food blogging and online marketing space, Tammy recently launched Tasty Digital Eats. Through her comprehensive online programs, courses, and coaching, Tammy teaches food bloggers how to transform their existing recipes and content into digital products and sell them to their established audience.
This strategy helps them stop worrying about algorithm shifts and lost advertising revenue and build a stable, successful food blogging business.

Tasty Digital Eats website
Tasty Digital Eats Facebook
Tasty Digital Eats Instagram
Organize Yourself Skinny website
Reset and Flourish Shop website
Reset and Flourish Planner website
Click here to check out Tammy’s framework
Click here to check out Tammy’s free starter guide and masterclass
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