E159: Don't be Afraid to Break the Rules

E159: Don’t be Afraid to Break the Rules

In this episode, Christina and Corinne talk with Jessica Holmes of Sweetest Menu on how she turned her hobby blog into her full time career and how she earned over six-figures working part-time. They also discuss how to use words to create a strong, personal and recognizable brand – why it’s important to write for real people and not robots, how to find your voice and why you should prioritize writing skills in order to grow your business.

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In this episode, you will learn:

How to infuse yourself into your blog
How to develop your voice using copywriting
The importance of a brand “play book”
Putting the finishing touches on your content
Don’t forget to ask your audience

Links mentioned in this episode:

About Jessica Holmes

Jessica Holmes is a copywriter turned baker from Melbourne, Australia. She’s been blogging for almost 10 years! And made it to full time career in 2020 after 6 years of blogging as a side hustle while working full time as a copywriter and content designer. She is married with a three-year-old daughter and a 6 month old son. She blogs part time while being a stay at home mum.

image of Jessica Holmes with a text that reads Don't Be Afraid to Break the Rules

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