E258: The Branding Wake-Up Call Every Creator Needs to Hear
Most people think a brand is just a logo or a color palette—but that’s surface‑level noise. Your brand is how the world perceives you, what you stand for, and the strategy behind how you show up and connect with your audience. In this episode, we sit down with Katie Trant to break down what a brand actually is (and what it isn’t), why a personal brand still counts as a real brand, and why any brand—especially a personal one—needs intentional strategy to work effectively. Whether you’re just starting or scaling, this is your wake‑up call to stop winging it and start branding with purpose.
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About KATIE TRANT
Katie Trant is a branding expert, a copywriter, and an OG food blogger. For more than a decade, she has worked at brand consultancies, helping huge global players define their brands. In 2024, Katie launched Foodie Brand Lab, a course and brand consultancy, especially for creators who want to build a brand, refine their brand strategy, and take their business to the next level.
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The Smart Influencer Podcast is one of the top podcasts for bloggers and influencers who want to work smarter, not harder. Join us each week as we share tips and strategies to help your business grow.
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