E266: Why Authors Need to Think Like Marketers (Not Just Writers)
Writing the book is only half the job—selling it is the other half. In this episode, we’re joined by Stephanie Moon to talk about what most authors get wrong when it comes to marketing, and how to fix it. From treating your publisher as a partner (not a magic wand) to starting your marketing plan before the book is even done, we’re breaking down what it really takes to get your book into readers’ hands—and why thinking like a marketer is no longer optional for authors who want real results.
If you’ve got a book—or want to write one—this is the episode you can’t afford to miss.
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About STEPHANIE MOON
Stephanie Moon has spent over 15 years in book marketing and publicity, leading campaigns for New York Times bestsellers and working with publishers including Chronicle Books, HarperCollins, Scholastic, and Hardie Grant. She teaches authors how to sell more books by building real relationships and communities.
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About the Show
The Smart Influencer Podcast is one of the top podcasts for bloggers and influencers who want to work smarter, not harder. Join us each week as we share tips and strategies to help your business grow.
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