E188: How to Pivot to the Business of Your Dreams

Meet Jenna Urban from Urban Mac Media as she tells us about her journey pivoting over the years to find the business of her dreams! Jenna shared with us her experience with having the courage to quit her 9-5 to follow her passions and how you can do the same.

Her story is full of twists and turns, and there’s a lot to take away from her story. Listen to learn about the power of networking, parlaying old skills into new industries, taking advantage of available resources and more.

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In this episode, you will learn:

How to find your marketable skills.
Being intentional with your time.
The importance of email newsletters.
Translating skills into new industries.
How networking is crucial to your business.

Links mentioned:

About Jenna Urban

Jenna Urban is the owner of Urban Mac Media. She spent 17 years teaching before transitioning to higher education, a move that didn’t go as expected. This led her to pivot back to her media business, operating under the umbrella of her family’s enterprises—Lawn and Order Landscaping, LMJ Sheds, and the upcoming Sport Hill Creamery. She also does consulting for a number of local businesses.

Urban’s online journey began in 2009 when she started a money-saving blog, which boosted her media presence in local newspapers and live TV segments. She is a strong advocate for local businesses and side hustles, and she offers expert marketing consulting in email and content creation.

Urban also co-hosts the “Sole Sisters Podcast” with her sister, where they empower their audience with relatable stories from women in leadership roles. Additionally, she writes about her transformative shift from traditional work to entrepreneurial success on JennaUrban.net.

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