Mistakes We’ve Made (And How to Avoid Them)

Are you looking for ideas as to how you can avoid making those big, costly mistakes that impact your online business or blog? In this week’s podcast, Christina, and new Smart Influencer host Corrine Schmitt, discuss the mistakes they have made as influencers and how they work to avoid them in the future. If you’re looking to do the same, tune in for some valuable insight!

Creating your very first blog or online business is challenging enough without all of the mistakes that can be made along the way. Sometimes you, as an influencer, think that adding or doing something to your blog will help in the long run, but actually causes more harm than good. Sometimes not knowing what to be on the lookout for equally does as much damage.

Its a tough balancing act and its hard to picture the impact a mistake can have on your blog if you’re not aware of it in the first place. Luckily, Christina and Corrine are here to share some of the mistakes they personally have made and how you can adjust your blog/blogging style to avoid them. Also, the duo offer up some insight on the different services you can use to stay on top of blogging!


Mistakes Christina and Corinne have Overcome as Influencers

One of the first mistakes Christina has personally made as an Influencer is not following the data offered up by her blog. Such data is that provided by Google, her fans, and other analytic sources. This data is so important because you can use it so supply content to your blog: content that your fans and Google truly want to see from you. By following and catering to this data, your blog’s traffic can skyrocket and a clear path full of content and ideas can be revealed to you.

A mistake that Corinne has struggled with is not staying on top of expenses. Like Corinne says, you have to spend money to make money for your blog, but you also need to keep track of what you buy. Once you loose sight of what you have purchased, oftentimes you might find that you have bought an add-on twice, or maybe renewed an annual fee that you didn’t necessarily want for your blog again. The key to remembering what you have purchased is to stay organized. By doing so, you’ll be able to keep track of your money and assets with no issue!

More Mistakes Influencers can Make

Another area of trouble influencers commonly find themselves in is not being consistent with publishing content. As Christina mentions, it is so important to set goals and consistently meet them so that you’re not rushing to do them later. This can lead to burnout and a lack of quality material for your blog. In order to combat this, set minimal goals for yourself and make sure you accomplish them every week. Such goals can be publishing one post a week and later on adding on more material if you have the time for it. Also, your rank on Google and overall data depends on how committed you are to your tasks and goals!

Not following through on implementing new material learned from a conference, course, or other valuable source can also have a negative impact on your blog. Make sure you actually implement what you learn into your work. Its not always the most fun task to do, so encourage the process by doing the boring tasks first and then later doing the ones you enjoy most. Also, know which tasks are most important to the well-being of your blog and which ones will help you achieve goals throughout a period of time.

“Get it done and get it up there!”

How Airtable can help You Manage your Blog

It is very important that you use a good system to help you manage your blog/online business. Its always good to try different systems and tools to see which one you like best for your blog. If it help you manage your time and money, then it may just be the system for you.

For both Christina and Corrine, their personal favorite system to use for their blogs and online businesses is Airtable. Airtable provides formulas, due dates, and can help you sort the data that you want to see. You can also use Airtable to track different “bases” such as purchases, content created, SEO/Keywords, Facebook shares, ideas/notes, etc. Christina personally likes to use Airtable to keep track of teams, which she uses to manage interns. Here she provides them with training documents, job descriptions, tasks assignments and more!

The best thing about Airtable is that its free! (Or you can pay for the upgraded version). By obtaining credits, you can virtually do anything on Airtable with no out-of-pocket cost. You can also use Airtable to on your mobile device where you can get real-time updates with projects from your collaborators. You can also store PDFs, images, checklists, track notes, and easily stay organized on Airtable.

Lastly, you can also manipulate the features of Airtable into providing you with specific data. Christina and Corrine have Created an ROI checker to check for returns on investments they have made on their blogs/businesses. Airtable is a great option for influencers!

“It all boils down to organization.”


You can connect with Christina and Corrine on DigitalCeoCircle and Facebook.

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If you liked this episode, please consider rating and reviewing my show on your favorite podcast app. As always, I’d love to know what you learned in today’s show – send me a DM on Instagram to let me know.


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