E218: Niche Down, Stand Out: How to Build a Brand That’s Unapologetically You
In a world full of noise, the best way to stand out is to get crystal clear on who you are and who you serve. Niching down isn’t about limiting yourself—it’s about focusing your message, your strategy, and your energy so you can attract the right audience and build a brand that truly reflects you.
In this episode, Christina and Corinne explore the real benefits of niching down with Alexandra Lauren of The Bucket List Mermaid, why it goes beyond just your content, and how to find your unique niche or brand that sets you apart—boldly and unapologetically.
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In this episode, you will learn:
- The benefits of niching down
- Niching down doesn’t just relate to the content you’re sharing but also the strategies you use
- How to find your niche or brand
Links mentioned:
Ultimate Adventure & Travel Photography Cheat Sheet
About Alexandra Lauren
The Bucket List Mermaid is an adventure travel blogger, yoga instructor, photographer, and full-time RVer who explores the world—flippers and all! As a mermaid on a mission, she proves you don’t need legs to chase bucket-list dreams.
With her blog, YouTube channel, and podcast, she dives headfirst into unforgettable adventures, capturing epic moments while sharing expert tips, destination guides, and photography hacks. Follow along for travel stories, travel photography guides, and all the adventure fuel you need!
The Bucket List Mermaid website
The Bucket List Mermaid Facebook
The Bucket List Mermaid Instagram
The Bucket List Mermaid YouTube
The Bucket List Mermaid Tik Tok
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