E225: Should You Do What Works or What’s Trending?
In this episode, Christina and Corinne explore the balance between following trends and trusting your own strategy, when it’s smart to take notes from others, and the hard-earned lessons we’ve learned along the way.
In a world where trends change overnight, it’s easy to wonder—should you chase what’s popular or stick to what’s proven? The answer isn’t always black and white.
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In this episode, you will learn:
- Should you follow the trends?
- When to listen to what others are doing
- Lessons we’ve learned
About Christina & Corinne
Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They host a weekly podcast where they share straightforward tips to help influencers work smarter not harder.
Together they have over 20 years of experience running six-figure businesses. They’re both published authors and run multiple sites (independently and together).
They are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even those who detest spreadsheets) can easily use.

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