E181: The Strategy that Helped Mika Bounce Back After HCU
In this episode, we discuss how Mika Kinney pivoted to Instagram to bounce back after HCU and gain more web traffic. Listen to find out how you can use different platforms to build your brand, repurpose content, and gain brand partnerships!
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In this episode, you will learn:
- How Mika knew she was affected by HCU.
- Her process for de-optimizing her content.
- Her strategy for 3-Layer Niching.
- How Instagram has helped her recover from HCU.
Links mentioned:
Other episodes mentioned:
Episode 052: A Unique Approach to SEO
About Mika Kinney
Mika Kinney is the food blogger behind the protein focused website, Joy to the Food. With a passion for all things nutrition and exercise, she and her husband started the food blog in 2021 as a creative outlet for Mika’s love of food, writing, and video. After leaving her job as a construction engineer, she now works full-time on the blog from Minneapolis, MN. Along the way, she started her niche site, Avocado Foodie, for the love of avocados. In her free time, she can be found hiking with their son, mountain biking with their two dogs, or road tripping west with the family and dogs.
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