E139: Lessons from a Brand Manager: What you need to know
In this episode, Christina and Corinne discuss with Courtney Bagby Lupilin, the CEO and Founder of Little Red Management on how to attract 6-figure brand partnerships. Learn how to prioritize quality over quantity when it comes to content creation. How to land your dream clients — especially when they’re celebrities!
In this episode, you will learn:
- How brand partnerships have evolved
- What brands are looking for in today’s market
- How to price brand deals
- What to look out for in contracts
- How to work with a brand manager
- Ins and outs of working with brands
About Courtney Bagby Lupilin
Courtney Bagby Lupilin is the CEO and Founder of Little Red Management, specializing in talent management for reality TV stars from networks like ABC, CBS, MTV, and Netflix. She started her career at Oracle before launching her own company in 2019 at the young age of 25. Courtney’s approach is rooted in her pop culture knowledge and her ability to connect talent with major brands like Disney, FOX, and Nike. She’s based in Los Angeles, California.
Show Some Love
If you liked this episode, please consider rating and reviewing our show on Apple Podcasts or your favorite podcast app. As always, we’d love to know what you learned in today’s show – send us a DM on Instagram to let us know.