E139: Lessons from a Brand Manager: What you need to know

In this episode, Christina and Corinne discuss with Courtney Bagby Lupilin, the CEO and Founder of Little Red Management on how to attract 6-figure brand partnerships. Learn how to prioritize quality over quantity when it comes to content creation. How to land your dream clients — especially when they’re celebrities!

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In this episode, you will learn:

How brand partnerships have evolved
What brands are looking for in today’s market
How to price brand deals
What to look out for in contracts
How to work with a brand manager
Ins and outs of working with brands

About Courtney Bagby Lupilin

Courtney Bagby Lupilin is the CEO and Founder of Little Red Management, specializing in talent management for reality TV stars from networks like ABC, CBS, MTV, and Netflix. She started her career at Oracle before launching her own company in 2019 at the young age of 25. Courtney’s approach is rooted in her pop culture knowledge and her ability to connect talent with major brands like Disney, FOX, and Nike. She’s based in Los Angeles, California.

Courtney’s Website
Linkedin
Instagram
Tik Tok

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