E163: Social Media Strategies Based on 20 Years of Experience
In this episode, Christina and Corinne discuss with Cassie Petrey of Crowd Surf about social media, social media psychology and how social media is a tool to reach your goals…not be your goals!
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In this episode, you will learn:
- Understanding the mindset behind social platforms
- Why social networks plateau
- Understanding Instagram broadcasts
- A unique approach to Meta Threads
- Using social media as a tool to reach your goals
Links mentioned:
About Cassie Petrey
Cassie Petrey, co-founder and co-CEO of Crowd Surf, has shaped the social media presence of iconic artists like Backstreet Boys, Camila Cabello, and Britney Spears. A pioneer since her tween years, she began by creating a fan newsletter for Backstreet Boys, later leveraging platforms like Myspace and Facebook for marketing. Crowd Surf represents top artists and collaborates with tech giants like Apple and Google, as well as major labels such as Universal, Disney, Sony, and Warner. Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, is a prominent figure in social media and artist management, featured in publications like Forbes, Billboard, Entrepreneur, and Rolling Stone.
Crowd Surf Website
Cassie Petrey Facebook
Cassie Petrey Instagram
Cassie Petrey Tik Tok
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