Sponsorship Opportunities in 2023
In this episode, Christina and Corinne sit down with Jenny Melrose to discuss sponsorships and affiliations. They discuss the difference between the two and how to pitch yourself in order to stand out to brands.
In this episode, you will learn:
- Why you need to know the difference between sponsorships and affiliations.
- How to pitch yourself to stand out to potential brands.
- How to use specific terms for your audience.
- Why knowing who your people are and what they’re coming to you for is key.
- How not knowing the difference between sponsorship and affiliation can be detrimental.
Episode 113: Sponsorship Opportunities in 2023
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more.
She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
Learn about the 3 secrets brands are not telling you about sponsorships, to get a jump on the competition.
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Links Mentioned in This Episode
- Influencer Entrepreneurs Podcast
- Brittany Ratelle
- Smart Influencer Mastermind
- Pitch Perfect Pro
- True Ranker