What You Need to Know About Converting to GA4

In this episode, Christina and Corinne speak with guest Sherry Smothermon-Short about switching to GA4. Google Analytics 4 will help bloggers, as it gives so much more actionable information.

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In this episode, you will learn:

  • What GA4 is and why Google changed from UA to GA4
  • Don’t compare GA4 to UA and why
  • What’s different in GA4 – new terms you need to know
  • New data you have access to
  • Ways you can improve your content using GA4 data

About Sherry Smothermon-Short

Sherry Smothermon-Short is a self-described multi-passionate entrepreneur in the online space. She is a blogger, course creator, consultant, and Etsy shop owner.

She owns and runs three blogs–Cub Scout Ideas, Painless Blog Analytics, and The Facts Vault. Her decade of blogging has taught her how to use data to grow and improve her blog. She loves sharing what she learned with other content creators by providing information, resources, training, and services. In addition, Sherry owns three Etsy shops.

Sherry and her husband have two sons–Parker who is a sophomore at Winthrop University and Grant who is a high school junior. They live in Nashville, TN. In her spare time, Sherry loves to read or watch mysteries.

Picture of SHERRY SMOTHERMON-SHORT with text that reads what you need to know about converting to G A 4

Sherry’s Website


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GA4 is different, but it gives bloggers so much more actionable information. Get yourself Google Analytics 4 Simplified for Pro Bloggers.

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