5 Things You Can Do to Make More Money with Ads

Have you been trying to maximize your ad earnings on your website but are unsure where to start? Aditya Gorti from AdThrive shares five tips you can employ to make more money with ads on your website.

Aditya Gordi explains 5 things to do to make more money

Aditya Gorti shares five things you can do to make more money with ads on your website. He discusses how to utilize tools like Topic and what you can do to make your interface simple and keep readers consuming your content. This episode will teach you how to strategically place ads to help your website achieve maximum ad earnings.

Episode 066: 5 Things You Can Do to Make More Money with Ads

About Aditya Gorti

Aditya has been an Account Manager overseeing top-tier publishers at AdThrive since 2019. He graduated with a B.S in Electrical Engineering and a passion for analytics. He now helps publishers maximize revenue opportunities and navigate the increasingly complex world of programmatic advertising.

Make Sure Website is Optimized

To run ads, you need to make sure your website is optimized to run ads. You need to make sure you’re using a high quality host. You also need to keep plugins and widgets to a minimum to allow you to keep running your site fast and efficient. There is no magic number of plugins to keep, but doing an audit every 3-6 months will allow you to keep your site running effectively.

Keep Interface Simple

Keep your interface simple and clean so you do not overwhelm the readers. Do not go overboard with widgets and popups because this will deter your audience from consuming your content. Aditya suggests to minimize site sticky elements to leave more room for ads, keep your sidebar simple and make sure that the ads stay in view for the reader. Keep your interface simple so it won’t interfere with the user experience.

Strategize Your Images

Strategize how you want to present your content. Aditya suggests to use your images strategically. Instead of posting images right after the other, post one image, write relevant text under it and then post the next image. This will keep your readers engaged so they’ll continue to scroll.

“You want your content to satisfy what your readers want.”

Video Ads

When it comes to embedding videos, you need to think about it like the user and see what would make the reader stay longer. You make more money by satisfying the reader so that they decide to come back. Aditya suggests to put the sticky player as early as possible on your page. You can also embed your videos in your content if it is relevant; for example, embedding it into a recipe card can provide visuals to the reader. Engage your readers with your content before you attach any pop up ads.

Make the Most of Topic

Topic is a tool on AdThrive that helps you determine what should be in your content so that you can rank higher in Google searches. Picking posts in which you are ranking mid-to-low and utilizing Topic can make a difference in optimization. Topic can also help you when you create scheduled posts; it will allow you to see which topics you have covered so you can make changes to your schedule to keep it organized. Providing access of Topic to Google Search Console will make it easier to go through your content. Topic’s algorithm picks out which posts need to be optimized and creates a brief for you.

What’s Next

You can connect with Aditya Gorti through his email [email protected]

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