An Insider’s Guide To Asana
If you want to learn about email marketing and how it can help your business, Allea is here to teach you how to use Asana. Creating a welcome sequence, nurture sequence, and an Evergreen sequence will improve your email marketing success.
In this episode, Christina and Corinne sit down to talk with Allea Grummert from Duett. Allea is an expert in email marketing and is very helpful in detailing tips that you can use to create your own email sequences. Allea will also share with us how to use Asana and how it can benefit you.
Incorporating automated sequences to emails often helps bloggers’ content show up in the inbox of new subscribers. This is going to keep subscribers opening their emails and going to their websites. Email is one of the most reliable long term solutions for getting people to your site and building relationships for sales.
Episode 087: An Insider’s Guide To Asana
About Allea Grummert
Owner of Duett, Allea Grummert is an email marketing strategist & conversion copywriter who helps online business owners make a killer first impression through automated welcome & nurture sequences. She helps her clients build intentional relationships and brand loyalty with new subscribers using email marketing that connects readers with the best resources or solutions they have to offer.
How To Use Asana Effectively
- Automated sequences help bloggers’ content show up in the inbox of new subscribers. This keeps subscribers opening their emails and going back to their websites.
- It’s important that you’re not sending noise to people that don’t need it. Send subscribers valuable content but don’t waste their time.
- Give them an introduction in your welcome sequence: “Hi this is me, this is the kind of content I create, this is what you’ll find here, and if you’re looking for XYZ you are in the wrong place.”
- Identify what the reader is looking for – why this would be interesting to them.
- It’s also important to identify what your stamp is in the online space and letting that be known.
- In your welcome sequence you want to share your most helpful resource, your most helpful blog post. If you have a podcast, if you have a book, if you have a checklist tell them so they know that it’s there.
- Your opt in should resonate with the content that you’re sending/selling.
- You want to attract the right people right away. The welcome sequence can also send away the wrong people for your content.
- If you’re just getting set up you can just send out one email for the welcome sequence.
- If you’re doing five emails for the welcome sequence, the first email would just be something along the lines of “hey this is me, stick around.” Another email would answer the question of why you created this blog in the first place? The other emails would include if you have any big things such as a monthly event.
“SEO and email are the two most reliable long term solutions for getting people to your site and building those relationships for sales.” – Allea Grummert
The Nurture Sequence
- How long should they be? What should they cover? How do you nurture people when they first join your list?
- Allea suggests three different strategies. This includes some kind of welcome sequence (one to five emails), live consistent content (a newsletter, a broadcast campaign), and a nurture sequence (an automated flow of content that can be curated).
- In the first email that Christina sends out, she asks subscribers what their biggest struggle is in the kitchen. People respond back to her and she responds back to every single on of them.
- After your welcome sequence you want to send subscribers the best content that you have.
- Segment your list – if the subscriber is new, send emails about how to build confidence in the kitchen before sending emails with difficult recipes. Include links on how to do basic skills in the kitchen.
- The subscribers who are more advanced would be getting emails with the more difficult recipes.
- Segmenting your list allows people to have more relevant content being sent to them. Wait until email three to actually segment your list.
- Towards the end of the welcome sequence you can begin to segment your list. The follow-up sequence will be tailored to whatever the subscriber chose in the segment process and then they will get regular weekly emails.
- The nurture sequence is once a week and once that is complete, subscribers move onto the Evergreen sequence which would also be sent out once a week.
- In your nurture sequence you can have an email that promotes a lead into another funnel.
“Asking a question in your welcome series is always helpful; it lets people know that you’re not spamming them.” – Allea Grummert
The Value of Creating A Step-By-Step Template
- Your message is valuable, if people don’t want it they will unsubscribe.
- You can ask your audience what they want from you.
- Corinne sends out five emails a week in addition to her weekly newsletter. Each one is assigned to a different day of the week.
- Allea suggests going into your sequence in ConvertKit, look under settings and there’s a checkbox with the days of the week and then you can just check the day and time that you want it sent out. You can set those up for an ongoing nurture sequence, one for each topic.
- You can also ask subscribers to opt in or opt out of certain topics. You can include a link trigger at the bottom of your email. An example of this would be, “If you no longer want to receive emails about instant pot you can click here.” Once they click it, it would add a mute tag for that topic.
- You can create individual templates in ConvertKit and assign a different one to the backend of each sequence.
- You can sell products through ConvertKit.
- Explain the benefits of what the features are of what you’re selling. Include social proof or testimonials. If you don’t have one for your product, you can include a testimonial about who you are instead.
- The most important things to look at it when it comes to analytics is your click through rate and engagement. You want subscribers to click through, buy, and complete the survey.
- Two percent is considered good for the click through rate – this does depend on your audience.
- To improve your click through rate you can link your images and link outside your images. If it’s a sales email, link to the product at least three times. Incorporate a call to action (click here to learn more about the program). Your emails have to get them to your sales page.
- Consistency and building your relationships is going to boost your conversions.
“If you’re a beginner don’t look at your analytics.” – Allea Grummert
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You can connect with Allea Grummert by email on her website.
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