SEO is More Than Keywords
Have you been trying to improve using SEO for your business? Dennis Littley discusses how SEO is more than just keywords and how you can use it to increase your traffic.
SEO can be underestimated for how much it can do for your business. However, SEO is a process that you need to develop that works for your business.
Chef Dennis Littley discusses what strategies beyond keywords have helped him rank higher and increase his traffic. He talks further on how important SEO audits and backlinking are to improve your SEO.
Episode 075: SEO is More Than Keywords
About Dennis Littley
Chef Dennis is a semi-retired Chef, writer/blogger, photographer, recipe developer and creator of A Culinary Journey with Chef Dennis aka Ask Chef Dennis®. Chef Dennis worked professionally in White Table Cloth Restaurants for 40 years and has been developing easy-to-make, restaurant-style recipes since 2009. His goal is to help you feel more comfortable in your kitchen, and let you find the joy of cooking!
Website: Ask Chef Dennis
Instagram: @AskChefDennis
Facebook: @AskChefDennis
Importance of SEO Audits
SEO audits are helpful to monitor and analyze how effective your current SEO strategy has been. Doing multiple audits can significantly improve your SEO in increasing rank and traffic. Each time you do an audit, you can find more mistakes that need fixing, make changes to keywords and can serve as a reminder of other things that need to change. Having an external auditor analyze your SEO can serve as a new perspective for any changes to your strategy and content. They can find mistakes that you may have overlooked.
How Backlinking Can Help
A backlink is a link from one website to another. Any backlink is better than no backlink. TopHatRank is an online service that can help you get backlinks. Sharing in groups and going on podcasts can also help backlink to your website. Their listeners turn into your readers. These backlinks will help increase your website’s rank and visibility in SEO.
How to Set Up Posts For SEO
Having a specific strategy on setting up posts can improve SEO. Chef Dennis suggests to build templates to keep a consistent format on your website. When it comes to photos, come up with a strategy that works for you; do not just put the photos all at once, instead write a small description under each photo. FSRI blocks to include picture links, instead of just the links, can be very helpful in attracting your audience through visuals. He also suggests to reinforce your keywords and keep your FAQs at maximum of three to five. You need to find what your readers want, which can result in finding a niche group and make changes to your blog posts in order to attract them. 100 raving fans can help your website more in ranking higher and establishing authority than by having 1 million inactive followers.
What’s Next
You can connect with Dennis Littley on [email protected] or on his social media.
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