Getting Started With TikTok

Have you been wondering how you can use TikTok for your business? In this episode, we share how you can connect with your audience and grow your business.

In this episode, we’re talking with Carolina King about how to get started on TikTok. If have been wondering how you can get started and grow your business using TikTok, these tips will help you start your TikTok career.

Episode 054: Carolina King

About Carolina King

Carolina King is the founder of the award winning website Mama Instincts® and The Mama Instincts Podcast, TV contributor, writer and speaker.  She is on a mission to help moms raise happy, healthy and mindful children by sharing positive parenting advice, wellness and green living education, and ways to live a more natural, healthy life. Carolina believes every mom should raise her kids by listening to her Mama Instincts – a motto she lives by.  Carolina is also dedicated to helping other online entrepreneurs find their mission and audience. She believes blogs are a great way to connect with others, create an impact, leave a legacy and make an income that can support a family. 

Instagram: @mamainstincts
Facebook: @mamainsticts

How to Use TikTok for Your Business

Start by downloading TikTok and search for videos that apply to you and your business. Once you understand the content and the community, you can apply it to your knowledge and expertise. You should like and engage with content that you like so the algorithm can show you videos that apply to you.

Using a video editing app such as InShot may be easier than editing directly on TikTok. You can use this editing app to create a voice-over for your video. You will want to add music, captions, and a title to your video. This video can be reused on Instagram Reels. You should add between 3 and 7 hashtags that resonate with your content.

How to Connect with and Inspire Others

TikTok videos can be personal and you can share advice and answer questions. TikTok offers an option for Q&A where you can answer questions from your audience. You can also “stitch” a video where a question was posed and answer the question. You do not have to show your face, you can post a video and create a voice-over for it.

People tend to like authentic videos so they do not need to have high production quality. TikTok can also be a great place for affiliate marketing, you can link a product in the comments of your videos. TikTok videos can be done in many formats to engage your audience, such as dressing as different characters to tell a story or to create videos in parts.

How to Get Comfortable on Video

The community on TikTok tends to be kind and free of internet trolls. When negative comments are posted on a video, people usually stick up for the video creator.

The videos do not need to have high production quality so just create a video to get started. If you are afraid to have your face or voice in a video there are many video formats to fit your level of comfort.

What’s Next

You can connect with Caroline King on Instagram DM’s.

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