Making the Most of Instagram Reels

Have you been interested in utilizing Instagram Reels to grow your business? In this episode, we are sharing how to make the most of using Instagram Reels.

In this week’s episode, we talk with Jenny Melrose about how to use Instagram Reels to your benefit. If you want to know the importance of knowing your audience and the difference between different types of posts on Instagram and how they can be used for your benefit, this episode shares the answers.

Episode 056: Making the Most of Instagram Reels

About Jenny Melrose

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

Instagram: @jenny_melrose
Facebook: Jenny Melrose

What is the importance of knowing your audience?

Many people want to consume video content rather than photos or text. It is important to know your niche because that is what your audience comes to you for. If you share food content and post a dancing video, it may confuse or turn your audience away.

Look at content on Instagram Reels and figure out ways that it can apply to your niche. Use trending Reels to your advantage to show your personality.

How can you use Instagram Reels to your benefit?

Find trends that will work for you. You can convert your viewers to clicking a link to a printable on your website. Using trending sounds will allow you to be found easily, you can find trending sounds easily by watching Instagram Reels.

Have a call-to-action in your Instagram Reel. Instagram will push your video to broader audiences when you can keep the viewer on your video for the entire duration. When choosing what to charge, you should know your engagement. You should create a plan for how often to post a Reel and stay consistent.

What is the difference between feed posts, stories, and reels? How can they benefit you?

Instagram stories can be about anything. Stories can be used to connect with your audience. On your feed, you want to share your expertise. You can use carousel photos to share step-by-step processes. Finally, Reels should be posted on a schedule to engage your audience.

Figure out how to use these to continue your business and grow your income. These features can be used to grow your audience and monetize your social media posts.

What’s Next

Make sure you grab your FREE download >> Instagram Engagement Guide

You can connect with Jenny Melrose through Instagram DM’s

Review & Subscribe on Apple Podcasts

If you liked this episode, please consider rating and reviewing my show on Apple Podcasts or your favorite podcast app. As always, we’d love to know what you learned in today’s show – send us a DM on Instagram to let us know.

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