Pivoting Your Business to Stay Relevant

In this episode, Christina and Corinne sit down with Sue DeChiara, of The Zhush, to dish about content and when you should pivot it. Through the use of analytics, you’ll learn how to identify where and when to switch up your content.

Image of Sue Deschiara, with text that reads "Pivoting Your Business to Stay Relevant."

In this episode, you will learn:

  • When and where to pivot your content to maximize user traffic.
  • How to analyze analytics to see what is working and what is not.
  • How to gauge if something is worth investing your time into.
  • How to avoid getting stuck in one way of doing something.

Episode 111: Pivoting Your Business to Stay Relevant

About Guest

Sue De Chiara is a seasoned interior design blogger who loves to provide her readers with up to date home, decor and fashion advice.

Founded in 2009, The Zhush blog now attracts thousands of weekly readers. A former attorney, and abstract artist, Sue resides in southern CT with her husband, three kids and sweet Havanese pup, Cosmo.

Learn more here on Sue’s website
Check out Sue’s Facebook

What’s Next

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