The Marketing Strategy You’re Probably Not Using

Do you need help getting more visibility for your business? Lisa Simone Richards is here to share with you her expert knowledge on multiple strategies to increase the visibility of your small business and reach a wider audience.

We’re talking with Lisa Simone Richards, PR visibility strategist for online coaches, about The Marketing Strategy You’re Probably Not Using, and implementing strategies that will help you achieve the level of visibility you seek.

Episode 095: The Marketing Strategy You’re Probably Not Using

About Lisa Simone Richards

Lisa Simone Richards is a PR visibility strategist for online coaches who want to get seen everywhere.

Through her free workshops, masterclasses and mentorship programs, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.

Her clients learn the lather rinse repeat formula for more visibility which makes them more sales. They go from invincible to in demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc, and more.

On weekends you can find her playing in the kitchen with her husband, petting All the dogs in the park, and watching way too many fashion styling videos on YouTube.


We’re familiar with social media and paid media, but what’s earned media?

You may be familiar with using social media to communicate your brand on sites like Instagram, Facebook or your very own website. You may also know about paid media such as using Facebook and Google ads to drive markets to your site, but do you know earned media is third party endorsement and credibility that actually perks people’s ears to to invest in your brand?

Earned media is as simple as being on your local news, being on a podcast or gaining more visibility by going live on social media.

“It’s really important to know that these platforms evolve and change so putting all your eggs in that basket it’s a very risky business to build.”

What are the ABCs of Visibility and why is that where we should begin?

Lisa points out the ABCs of visibility and that we should always start with our intentions. The A stands for awareness to get them in front of their ideal clients. The B stands for buzz to promote your brand to the point your audience is very aware. The C stands for credibility which an audience needs to be able to see why they need to follow your expertise.

She talks about having a healthy medium mix so people can read us, see us and hear us for great visibility.

Making sure you’re aligned with your intentions.”

The Perfect Pitch to Get More Earned Media

If you wanted to know how to create the perfect pitch to success to get more earned media, Lisa talks in great detail on how to create the perfect pitch, and even has for us a pdf of the 7 pillars of the perfect pitch. You can download the word for word pitch that she uses to book interviews on The Content Experiment with Abby Herman.

Here are some of the ideas for creating the perfect pitch:

  • Give a brief introduction on who you are, who you serve, the results you help them get
  • Showcase familiarity and establish connection
  • Here’s the idea I would love to pitch for your audience
  • When you lead with how it benefits them, people are more inclined to listen
  • Offer an invitation on working opportunities

Smaller businesses and entrepreneurs don’t need a fancy agency to get earned media.”

What’s Next

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You can connect with Lisa Simone Richards on

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